Equipment Showcase

By Maggie MacHale

Kubota Connect 2025, held September 29-30 in Grapevine, Texas, brought together more than 1,000 Kubota dealers from across the country for two days of innovation, customer-driven solutions and a preview of what’ s next for the agricultural equipment industry. The event featured a robust products and solutions hub, general session and hands-on ride-and-drive experience, all culminating in the grand reveal of Kubota Tractor Company’ s newest flagship lineup: the Grand L70 compact utility tractors.

Media and other attendees got an in-depth look at the Grand L70 series and experienced the tractors firsthand during the ride-and-drive, seeing how the updates improve comfort, visibility and productivity.

Developed with input from farmers and dealers, the Grand L70 incorporates upgrades that address common challenges in the field and improve overall functionality in a compact utility tractor.

User-Driven Design

The Grand L series has a long history of continuous improvement. First introduced in 1994 with the Double O series, the lineup was revamped in 2013 with the launch of the Grand L60 series. Now, the Grand L70 represents the next milestone in that evolution, bringing meaningful advancements in features and technology while maintaining the proven performance farmers have come to expect.

“ The way that you build quality and reliability is you continue to reap and improve as you go along,” said Paul Manger, executive director of product marketing at Kubota.“ Many of the basic parts of the tractor are just further evolving. They ' re very similar, but they ' re a little bit tweaked here and there to make them a little bit better, a little bit more reliable. Even though we have a lot of massive changes, many of the features are consistent.”

Kubota focused on enhancing the operator experience, keeping the core engine and transmission familiar and reliable while integrating new technology.

The Grand L70 lineup includes four models: the 3770 Deluxe at 37 horsepower, the 4270 Deluxe at 42 horsepower, the 3970 Premium at 44 horsepower and the 60 Premium at 60 horsepower; these models replace the former 60 series LE and standard offerings. They will be available in two trim levels, Deluxe and Premium. Kubota also eliminated glide shift transmission and dual-clutch transmission options, reflecting the market’ s strong preference for hydrostatic transmissions in compact utility tractors.

Development spanned five to six years with input from Kubota engineers and customer interviews, including operators of competing brands, to identify key pain points

“ We ' re trying to get a 360-degree understanding of what the market is doing, what the customers are doing,” Manger added.

January 2026 | www. FarmersHotLine. com | 9