Feature
Jamie Platt
Chief Executive Officer at Pictor, Dr. Jamie Platt, works closely with producers, developing targeted proteomic assays, such as the Pictor PictVet Mycobacterium avium subsp. paratuberculosis Multiplex ELISA, that help large-scale livestock and dairy operations improve herd health, detect diseases early and make evidencebased decisions.
“ These tools are designed to provide early, cost-effective, accurate disease detection, which is critical for herd management and operational efficiency,” Platt explained.
Platt’ s career began in research and development in diagnostics and now she leads a company that directly impacts agricultural operations.
“ Over the years, I’ ve worked to bridge the gap between scientific innovation and practical applications, ensuring our targeted proteomic assays address real-world challenges faced by farmers and ranchers, such as earlier detection of diseases like Johne’ s,” she said.
Today, she believes that adaptability, collaboration and a willingness to embrace technology are critical in the industry.
“ Agriculture is evolving rapidly, and success depends on staying ahead of challenges like disease management, sustainability and operational efficiency,” Platt notes.“ A strong foundation in science and data-driven decision-making is also increasingly important.”
Platt highlights that women are driving some of the most groundbreaking innovations in technology and science.
“ Women are leading in every aspect of the industry— from running large-scale operations to innovating in science and technology,” she adds.“ It’ s important to highlight these contributions and inspire the next generation to see agriculture as a field full of opportunity.”
For the next generation, she encourages them to explore the connection between science and agriculture.
“ There are so many opportunities to make a meaningful impact, whether through technology, research or leadership,” Platt said.“ Stay curious, build strong networks and believe in your ability to drive change in this vital industry.”
Amy Branch
Amy Branch grew up in the garden of her grandparents, who were homestead farmers that raised enough for their family and neighbors when they had enough to spare.
“ Those early mornings in the rows taught me the value of hard work, self-reliance and community,” she reflected.
Now, a farmer out in the Ouchita mountain region in Arkansas, Branch has 10 acres of gardens, greenhouses, orchards and working land that supports pollinators and people.
“ In a small operation, you do it all— planting, harvesting, tending bees, teaching workshops and serving customers,” she explains.“ The work follows the seasons, and so do I.”
Branch believes that her most important role now is to bring her daughters into the work with her.
“ I want them to see that tending soil, animals and community are connected— and that honest work can be both purposeful and joyful,” she said.
She also maintains that a willingness to keep learning is an important skill in agriculture, as farming is constantly changing. She returns regularly to Heifer International for the exhibits and educational classes. She is also involved with workshops focused on strengthening local farming communities.
“ When I first began farming, the goal was simple— to grow one thing well for our own table,” she recalled.“ I wanted to learn how to truly provide... Today, what we grow isn’ t just food— it’ s skill, stewardship and confidence, especially for young women learning that they belong in agriculture.”
“ Many women are planning, managing, investing, teaching and making the decisions that keep farms moving forward,” Branch continued.“ Women in agriculture are not on the sidelines. We are building and leading— often quietly, but very intentionally.”
March 2026 | www. FarmersHotLine. com | 11